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<td height="30">&nbsp;</td> <td>&nbsp;<a href="/">首页</a>&nbsp;>&nbsp;<a href="/news/">资讯频道</a>&nbsp;>&nbsp;<a href="/news/dynamic/">旅游动态</a> &gt; 正文</td> <td width="300"><script src="/d/js/js/search_news1.js"></script></td> </tr> </table></td> </tr> </table> <table width="1000" border="0" align="center" cellpadding="0" cellspacing="0" class="hxs3"> <tr> <td>&nbsp;</td> </tr> </table> <table width="960" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td width="600" valign="top"><table width="600" border="0" align="left" cellpadding="0" cellspacing="0" class="main"> <tr> <td><table width="100%" border="0" cellpadding="0" cellspacing="0" class="title_info" id="table141"> <tr> <td height="80" colspan="2" align="left"><h1>旅游演艺,文旅融合的超级大秀场</h1></td> </tr> <tr> <td height="50" align="left" class="info_text">2019-04-15 19:03:03&nbsp;&nbsp;|&nbsp;&nbsp;来源:&nbsp;&nbsp;|&nbsp;&nbsp;作者:</td> <td class="info_text" align="right">&nbsp;字号:<a href='javascript:FontZoom(14)'><font face="Gautami"><span style="font-size: 14px"> T</span></font></a> &nbsp;<a href='javascript:FontZoom(18)'><font face="Gautami"><span style="font-size: 18px; font-weight: 500"> T</span></font></a></td> </tr> </table></td> </tr> <tr> <td>&nbsp;</td> </tr> <tr> <td id="text"><p>  近日,文化和旅游部发布《关于促进旅游演艺发展的指导意见》,明确到2025年,旅游演艺市场繁荣有序,发展布局更为优化,涌现一批有示范价值的旅游演艺品牌,形成一批运营规范、信誉度高、竞争力强的经营主体,旅游演艺产业链更加完善,管理服务体系基本健全,在推动文化和旅游融合发展中的重要作用充分彰显,对相关产业行业的综合带动作用持续发挥。</p> <p>  对于旅游与演艺,绿维文旅董事长林峰博士认为,只有将旅游与演艺有效结合,才能碰撞出灿烂的火花,演艺实际上就是跳动着的旅游音符。</p> <p>  绿维文旅通过多年的经验研究&quot;景区四季全时系列研究&quot;,其中在延长旅游时间,提高游客在景区的参与度与逗留时间上,绿维文旅认为,旅游演艺、商街夜市、民俗活动和夜间造型成为夜间打造旅游景区吸引力的四种武器。其中,旅游演艺是发展为较为突出的形式。</p> <p>  旅游演艺是从旅游者的角度出发,依托著名旅游景区景点,表现地域文化背景、注重体验性和参与性的形式多样的主题商业表演活动。绿维文旅认为,将演艺融入旅游有三大优势:</p> <p>  第一,彰显地域文化。旅游者对于旅游目的地文化的了解,需要一种解读,而这种解读的方式各不相同,但通过一个富有地域特色、具有鲜明个性的演艺项目来体现一个旅游目的地的文化无疑是最容易取得成功的。</p> <p>  第二,溢出价值高。一场晚间剧目,不仅可以延长游客停留时间,促进游客二次消费,提升景区形象,拉动餐饮、住宿等相关行业的发展,还可以解决更多的人员就业。</p> <p>  第三,区域影响力大。演艺项目能够形成品牌影响力和吸引力,甚至可以代言其所在地,成为地域名片。</p> <p>  绿维文旅认为,随着旅游演艺行业的不断成熟,也会有越来越多的演艺项目开始寻求运营的突破点,如演艺+博物馆、+餐饮、+节庆等,这类演艺已经成为独立的旅游吸引物,不仅本身就是一个旅游景点,还能衍生出多个主题活动与产品,更能代言其所在地,成为地域名片,这是文化旅游演艺发展的高级阶段。</p> <p>  在绿维文旅黄果树度假小镇项目的地块中央核心制高点处,绿维文旅打造了&quot;云顶餐厅&quot;作为整个项目的核心吸引物。餐厅配套高端餐饮,并选取少数民族中最具代表性的歌舞,进行创新演艺,将歌舞与餐饮有效结合,打造苗头宴舞项目,使得旅游者在品尝高端餐饮的同时,实现视觉上的震撼力。</p> <p align="center"><img align="" alt="" border="0" src="http://www.cjluu.com/d/file/news/dynamic/2019-04-15/473281850ebbfdb11dd3f58fb3995840.jpg" width="524" /></p> <p style="text-align: center;">  绿维文旅原创:黄果树度假小镇核心吸引景观--苗头宴舞</p> <p>  在绿维文旅白马山度假区系列项目中,绿维文旅添加了原创IP&quot;醉舞流光&quot;,与周边景区结合组织夜间娱乐项目,通过互动演艺、激光表演等多种形式,进一步扩充&quot;旅游演艺+&quot;,打造夜间娱乐活动景区。</p> <p align="center"><img align="" alt="" border="0" src="http://www.cjluu.com/d/file/news/dynamic/2019-04-15/7447e5d133aa764d7d1d8a2770c1de9a.jpg" width="553" /></p> <p style="text-align: center;">  绿维文旅原创:白马山度假区-醉舞流光广场</p> <p align="center" class="pageLink"></p></td> </tr> <tr> <td class="info_text" align="right">编辑:admin</td> </tr> <tr> <td>&nbsp;</td> 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